The Right Coast

July 28, 2005
Jobs the Innovator
By Mike Rappaport

The entrepreneur innovator is one of the marvels of capitalism, and Steve Jobs is one of the best. From an article in the New York Times on Podcasting:

"EVER since Steven P. Jobs returned to Apple Computer in 1997 after a 12-year absence, his company has thrived by executing the same essential formula over and over: Find an exciting new technology whose complexity and cost keep it out of the average person's life. Streamline it, mainstream it, strip away the geeky options. Take the credit.

So far, Apple has worked this kind of magic on digital video editing, wireless networking, online music selling, R.S.S. feeds (a kind of Web site subscription) and other technologies. Its latest attempt, however, will be music to an awful lot of ears. With its release of the free iTunes 4.9 software for Mac and Windows, Apple has just mainstreamed podcasting."